Review Category : Eco Living

How a Full Service Marketing Agency Can Elevate Your Brand

It is very important to develop a strong brand essence in today’s competitive market. And this is something a full service marketing agency can help you with. They will offer you a variety of services such as strategic planning of your digital advertising along with existing advertising campaigns effectively.

When you obtain the services of a full service digital agency Brisbane, they will start researching and understanding your business inside out. This includes understanding your business goals, target audience, branding etc. And this allows them to develop a comprehensive marketing strategy that is in line with your business goals and your vision for the company. There will be many marketing channels that the marketing agency can help you with in order to integrate your branding and marketing strategy through all your channels. This helps to create a uniform branding that is strong and easily understood by the audience. Brand identity is a critical aspect of your brand presence and it takes a lot of time and effort to cement your identity. Sometimes you may need to revamp your brand identity and make your brand message stronger. A marketing agency can help with this as well. They will be able to pinpoint the strengths and weaknesses of your current brand identity and come up with ways to strengthen it and create a consistent message. This includes reviewing your company logo, topography, colour palette and brand guidelines. By refining your brand guidelines, they will be able to establish brand recognition throughout the board and create more credibility among your customer base.

Creativity is a special skill that a marketing agency will bring to the table.

They will have experienced content creators in many formats that can help you develop engaging content throughout your platforms. This can be your website, blog, social media profiles etc. And they will go through all your content including graphics, written text, infographics and videos to see how you can better refine your brand identity. And they will come up with a way to build a stronger message using these formats. For example, when it comes to video, they will create compelling stories that resonate emotionally with your audience. This will create a stronger connection with your brand and the audience.

The marketing agency

Will bring a lot of digital marketing expertise to your company and they will be able to help improve your online presence using PPC advertising, social media marketing, SEO and email marketing. They will incorporate these strategies to your marketing campaign so that you are able to attract targeted traffic to our website. This will also increase the visibility of your brand. Your website should be professional and be visually appealing to the users. And the marketing agency can help with optimising your existing website so that it provides better user experience. In addition to a website, you will need to look at how you can connect to your audience using social media. It is a powerful tool to engage with your audience.

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City of Sydney Set to Reach 2030 70% Emissions Target Nine Years Early

With the climate crisis finally becoming more front of mind with world leaders, new initiatives are being created for countries to meet their targets for lower emissions. These efforts are centred around finding sustainable, cleaner and energy-efficient technological alternatives to replace our existing methods. The solutions are out there – some would say in abundance – but many still fail to commit to these changes, and with the clock ticking to minimise the impact of rising temperatures brought on by global warming, there has never been a more crucial time for bold ingenuity and innovation. Fortunately, as a much-needed slice of good news to cut through the noise, a small community in New South Wales has become the role model for the rest of the nation after recently reporting to have met their emissions target nine years early, thanks to embracing alternatives that utilise the endless power emitted from the sun.

Solar Panels Sydney Businesses Can Now Rely On For Clean, Sustainable Energy

Thirty kilometres outside of the city of Shoalhaven on New South Wales’ coast is a solar farm based in Nowra Hill. In December 2021, this $5 million, 8,000-panel, community-driven solar farm will officially power up, using its ten hectares to generate a daily amount of 3 megawatts. To properly distribute the power, 80% will be sold to local business, and 20% is set to be redirected to the wider City of Sydney. In doing so, City of Sydney CEO Monica Barone has stated that this initiative will mean their council is set to achieve the target of 70% emissions by 2030 an astonishing nine years before schedule. She is quoted saying, “City of Sydney has purchased a large amount of power that will come off this site and it has enabled the project to go ahead because they have that secure customer.’ What’s more is that Shoalhaven Mayor, Amanda Findley, went on to state that given the success of  generating a stream of clear, renewable power via solar panels Sydney businesses can benefit from, she has hopes that it will join many others to soon arrive in her local area.

A Community-Driven Project to Transform Derelict Land Into a Farm of Solar Panels

The site itself for the solar panels at Nowra Hill is a council-owned location previously utilised to empty bucket toilets – which was hardly meeting its full potential. Unfortunately, this previous usage left the land derelict and contaminated, limiting its ability to be repurposed. That was when a local community group structured around renewable-energy investment, known as ‘Repower Shoalhaven’, placed a bid on the land so they could use it for more productive activities. This gave rise to the farm that has now garnered so much praise around the country, and they, too, hope for more in the future, with Repower Shoalhaven president stating, ‘We’ve got aims for more solar farms here then maybe some smaller projects too.’ The projected was funded through Repower Shoalhaven raising half a million dollars with community investors, alongside a partnership with Flow Power – a renowned energy retailer – who provided the remaining $4.5 million dollars needed for completion of the solar panels.

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